Who

Accor Hotels Group

Agency

Publicis

What

Brand guide

Social media campaigns

Where

Social media platforms

How

Transcreation & translation

Languages

English, Spanish, Italian, (Brazilian) Portuguese, German

#MyTravelSong campaign


Accor Hotels is a multinational French company with over 4,200 hotels worldwide, in 95 countries. Accor is a world leader in hospitality and has a strong desire to make every guest Feel Welcome.

 

Following up on the first live #emojisearch campaign, we were very excited to see that the trend for tailored localised global social media campaigns was growing. We next collaborated with Publicis Paris and Accor Hotels on #MyTravelSong.

We found the most amazing multi-lingual live music quiz team on the planet who, in one week, published over 2,800 tailored responses, suggested over 5,600 destinations, and gained over 693,000 likes, shares and comments – and attracted 6,800 new followers to the AccorHotels social media accounts.

Our work on social media continues throughout the year; recently we had the pleasure of working on two new social campaigns: #2ndDateWith and #HolidaySkills

Get in touch
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LONDON

The Bureau, 7 Station Terrace, Kensal Rise,

London, NW10 5RT

Tel. +44 208 960 2017

Mob. +44 78283 23483

info@wordsintranslation.com

NEW YORK

Tel. +1 917 669 5594

infoNY@wordsintranslation.com

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