Local marketing translations for global brands
Who
Accor Hotels Group
Agency
Publicis
What
Brand guide
Social media campaigns
Where
Social media platforms
How
Transcreation & translation
Community management
Languages
English, Spanish, Italian, (Brazilian) Portuguese, German
#MyTravelSong campaign
Accor Hotels is a multinational French company with over 4,200 hotels worldwide, in 95 countries. Accor is a world leader in hospitality and has a strong desire to make every guest Feel Welcome.
Following up on the first live #emojisearch campaign, we were very excited to see that the trend for tailored localised global social media campaigns was growing. Next, we collaborated with Publicis Paris and Accor Hotels on #MyTravelSong.
We found the most amazing multi-lingual live music quiz team on the planet who, in one week, published over 2,800 tailored responses, suggested over 5,600 destinations, and gained over 693,000 likes, shares and comments – attracting 6,800 new followers to the AccorHotels social media accounts.
Our work on social media is ongoing throughout the year; recently we had the pleasure of working on two new social campaigns: #2ndDateWith and #HolidaySkills