Direct Client - Brother
Technical and marketing translation
CRM implementation: SEO and UI
12 languages, with a focus on French, German, and Russian
Brother Russia website
WIT was already handling the translation, revision, QA and client review of over 1 million keywords and SEO for Brother, helping to improve Google ratings in 16 languages. So, it's no wonder the Manchester-based hardware and software company chose us as their trusted partner when it came to their dizzying 450-page Russian website localisation project!
When it came to Brother's Russian website, we started from scratch, splitting the process into phases of sample translation & review to find the desired tone of voice and terminology. This looped back into full translation roll-out, implementation in CRM software and client review in the user interface. We provided regular progress updates, liaising directly with the UK-based marketing team and the Russian website team before going live in September 2018!
WIT's trusted team of specialised technical and marketing translators and revisers guaranteed consistency and quality throughout, handling this mammoth 71,000+ word project with ease!