Who

LaCie

What

Online materials

Where

Wireframes

Website

Mobile apps

Social media

Emails

How

Translation

Subtitles

Languages

French & German

In My Element contest


LaCie designs world–class external storage products for Apple®, Linux and PC users. The brand sets itself apart with sleek design and peerless technical performance.

In My Element was a UGC contest, geared to give CPros a stage and an opportunity to create an original piece of content. LaCie wanted the audience to submit short videos, showing them in their favourite environment. This was to illustrate what it means for them to be in their element, wherever or whatever that might be, making the competition inclusive to the wider spectrum of videographers.


WIT worked on this campaign for the French and German markets, allowing people from various nationalities to participate in this breathtaking contest – see some of the videos by clicking on https://element.lacie.com

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