Who

Lebara

What

Lebara Play Launch

Where

Website
Mobile apps
TV set top box
Social media
Point of sale, videos
CRM

How

On-site linguistic support
Translation

Languages

20+ languages

Launch of Lebara Play


Lebara is a mobile phone services provider targeting international communities and migrant workers. In 2015, Lebara Play was launched, a multi-platform service for live and catch-up TV and film streaming, catering to the same audience – making it possible to stay tuned with what’s on at home while you’re away.


WIT quickly identified three key areas that required tailored solutions:
– Existing translations didn’t fit within the platforms
– Consistency was lacking across all materials
– Un-translated copy required urgent action


WIT set up dedicated Lebara teams with a London-based lead translator for each language working on site. From the initial scope, WIT also provided project management support, translation and transcreation services across videos, POS, CRM and social media, as well as VO talent recommendations and direction during recording sessions in London.


The final result was a clear and consistent brand identity across all languages, striking the delicate balance between global messaging, local expression and cultural relevance.

Get in touch
  • White Twitter Icon
  • White LinkedIn Icon
  • White Facebook Icon
  • White Instagram Icon

LONDON

The Bureau, 7 Station Terrace, Kensal Rise,

London, NW10 5RT

Tel. +44 208 960 2017

Mob. +44 78283 23483

info@wordsintranslation.com

NEW YORK

Tel. +1 917 669 5594

infoNY@wordsintranslation.com

© 2019 wordsintranslation.com