YOUR WORDS, THEIR LANGUAGE
Our translators are marketers themselves.
Word lovers with the linguistic knowledge and cultural expertise needed to craft the perfect copy in their language. Translation is never a literal, word-for-word rendering, but a careful rewriting that keeps the core meaning and message of the source and conveys it into another language.
CERTIFIED FOR QUALITY
We know that buying translation services can often feel like you’re up a creek without a paddle. If you spoke the language, you could check. But if you don’t, how can you know what you’re paying for is the real deal?
Words in Translation is ISO 17100:2015-certified, meaning that we are one of a few translation companies to meet the international standard for translation quality. So you can rest assured that your message is going to land where ever you want it to.
QUALITY, BUILT INTO EVERY STEP
Good translation deserves more than one pair of eyes.​ Every project follows our ISO-certified translation process, bringing together a dedicated lead translator, a second professional linguist and WIT’s own quality checks before the copy reaches you.
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We hand-pick the team around your brand, content and market, and keep the same linguists on your projects. So the more we work together, the better they get to know your voice.
Brief
It all starts with your brief. Share your content, brand guidelines, references and any project requirements, and we’ll analyse the copy before getting started. We calculate the word count, identify repeated content and previous translations that can be reused, then send a clear quote for approval.​
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Finalisation
The translation then goes back to the lead translator, who reviews every suggestion from the reviser. They decide which changes to incorporate and prepare one final, consistent version, making sure the copy works as a whole and stays true to the original brief.
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Translation
Your lead translator gets to work. Rather than translating word for word, they shape and adapt the copy for the local market, considering meaning, tone of voice, cultural relevance, and how each line will land with your audience.​
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WIT QA
Before anything reaches you, a WIT project manager carries out a final quality check. We review terminology, consistency, formatting and project requirements, alongside automated checks in our translation software. If anything needs another look, it goes straight back to the linguists.
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Revision
A second, marketing-specialised translator reviews the full translation with fresh eyes. This goes beyond proofreading: they challenge choices, refine the language and push the copy further wherever they see an opportunity to make it stronger, more natural or more locally relevant.
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03
Delivery
Once our checks are complete, we deliver the translation for your review and include one round of feedback. After the final copy is approved, it’s saved to our Translation Memory, so your preferred wording and previous translations can support consistency across future projects.
