Jul 293 minThe language of sustainability – Does climate action speak louder than plastic words? In honour of Plastic Free July, you may have noticed our social media turned a lovely shade of green (spiritually and semi-physically spe...
May 223 minQuarantinis at the Coronaspeakeasy - How COVID-19 has shaped our lexiconWe don’t know about you, but before 2020, we had almost never used or heard the words ‘social distancing’ or ‘furlough’. Indeed, one of t...
Mar 202 minTales of social interaction in times of social distancingThe very essence of the translation industry is to bring nations, cultures, social groups and human beings together. Each and every day, ...
Jan 313 minSailing the seven (over)seas – How to navigate the global social media sphereTranslation has been an evolving industry since its inception, we’ve come a long way from The Rosetta Stone, by way of paper dictionaries...
Dec 20, 20192 minBabel Stories – Deck the halls!As Christmas is drawing closer in Babel, our translation elves, content with their resolved translation conundrums are winding down for t...
Dec 11, 20192 minBabel Stories – The Countdown to WITmas IIOnly two more weeks until Christmas! Welcome back to these Babel Stories, dearest reader, we are sure you’re dying to know what happened ...
Dec 4, 20192 minBabel Stories - The Countdown to WITmas IOnly three weeks to go until Christmas – oh, the long wait! And even though it’s not quite Christmas yet, it already feels festive; not o...
Oct 31, 20193 minThe WIT-tle Shop of HorrorsOne misty Halloween at WIT HQ, we got to thinking… if languages were people, how would they dress up to go trick-or-treating? Firstly, we...
Sep 23, 20193 minGive me a sign – How sign language differs between cultures You may have noticed that we here at WIT take pride in our ear for languages. But there are indeed the odd few that are impossible to run...
Aug 23, 20193 minThe sociolinguistic impact of Brexit - Is there light at the end of the Channel Tunnel? Yes, we know. Not another mention of the B-word. But this is a different (hopefully more uplifting) take, we promise. We’ve been watching...
Jul 8, 20192 minLet’s be Franca – Translating into Global EnglishThe English language is unavoidable. Yes, with approximately 800 million native and non-native speakers scattered worldwide it has, witho...
May 17, 20193 minBehind the scenes: Translation FAQsAfter recent networking events and a secondary school careers fair, I have come to the realisation that not everybody eats, sleeps and dr...
Apr 12, 20192 minTranslating with flying colours: Transcreation 101If you’re a regular WIT follower, you’ll have noticed that we wax lyrical about transcreation a lot. But hey, it’s our MO, the real MVP. ...
Mar 15, 20193 minTranslation Behind the Scenes: Introducing the Brief According to the Cambridge Dictionary, a creative brief is “a document that gives details of what should be considered when something is ...
Feb 6, 20193 minNow we’re talking: Should we have one universal language? You’re at a restaurant abroad and it’s time to order. You fumble for your phone to translate some simple dietary requirements and still t...
Jan 9, 20192 minGoogle Transcreate? Why machine translations should be taken with a pinch of salt“Dear friends of Transreation! This month's article covers topics on how to get help and help in the process of creating loud sounds and ...
Dec 19, 20182 minFestive Marketing - How the brands stole ChristmasChristmas is coming, the goose is getting fat. You’ve already eaten 27 Christmas dinners and ‘All I Want for Christmas’ is on repeat in y...
Nov 28, 20182 minYank-ing our chain: The Eternal Rift between English [UK] and [US]Inspired this week by both the mishigas of Black Friday sales and a recent CIOL talk led by lexical royalty Susie Dent, some of us here i...
Nov 13, 20182 minTranslating brand voice - Can you kill two birds with one tone?When you read a book, do the characters have different voices in your head? Does Hagrid sound the same as Professor Dumbledore? This is ‘...
Oct 31, 20182 minU Talkin’ 2 Me? – The Internet Slang (R)evolution Eliot probably didn’t expect that voice to be discussing how to obtain the best selfie angle or how to do a lit twerk against the wall fo...
