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Machine Translation Post-Editing (MTPE): What is it, and when should you use it?
With the recent AI boom, it wasn’t a surprise that one of the first applications of this new technology was translation. There was...
May 73 min read
Translating your brand voice for international audiences
When you read a book, do the characters have different voices in your head? Does Gandalf sound the same as Gollum? This is ‘tone of...
Apr 74 min read
Translating content: a social media (r)evolution?
Eliot probably didn’t expect that voice to be discussing how to obtain the best selfie angle, write an AI prompt or translate a meme. And...
Jul 17, 20243 min read
What is transcreation and how does it make a brand memorable?
The Ethnologue Catalogue of World Languages currently lists 7,164 living languages. Surprisingly high, isn't it? On top of that, every...
May 20, 20242 min read
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