Local marketing translations for global brands

Throughout the last year, when we weren’t clapping for our carers, learning a new language, or rearranging our entire homes, there were...

Did you know that about 80% of the entries in any English dictionary are borrowed? Most of them, naturally, come from Latin, with over...

Phone, keys, wallet… mask. 2020 was the start of many things; for some, the first time they actually spoke to their neighbours, for...

Only when we reach the end of a significant chunk of time can we truly reflect on the way language has changed and formed in such a short...

In honour of Plastic Free July, you may have noticed our social media turned a lovely shade of green (spiritually and semi-physically...

We don’t know about you, but before 2020, we had almost never used or heard the words ‘social distancing’ or ‘furlough’. Indeed, one of...

The very essence of the translation industry is to bring nations, cultures, social groups and human beings together. Each and every day,...

Translation has been an evolving industry since its inception, we’ve come a long way from The Rosetta Stone, by way of paper dictionaries...

As Christmas is drawing closer in Babel, our translation elves, content with their resolved translation conundrums are winding down for...

Only two more weeks until Christmas! Welcome back to these Babel Stories, dearest reader, we are sure you’re dying to know what happened...

Only three weeks to go until Christmas – oh, the long wait! And even though it’s not quite Christmas yet, it already feels festive; not...

One misty Halloween at WIT HQ, we got to thinking… if languages were people, how would they dress up to go trick-or-treating? Firstly, we...

You may have noticed that we here at WIT take pride in our ear for languages. But there are indeed the odd few that are impossible to run...

Yes, we know. Not another mention of the B-word. But this is a different (hopefully more uplifting) take, we promise. We’ve been watching...

The English language is unavoidable. Yes, with approximately 800 million native and non-native speakers scattered worldwide it has,...

After recent networking events and a secondary school careers fair, I have come to the realisation that not everybody eats, sleeps and...

If you’re a regular WIT follower, you’ll have noticed that we wax lyrical about transcreation a lot. But hey, it’s our MO, the real MVP....

According to the Cambridge Dictionary, a creative brief is “a document that gives details of what should be considered when something is...

You’re at a restaurant abroad and it’s time to order. You fumble for your phone to translate some simple dietary requirements and still...

“Dear friends of Transreation! This month's article covers topics on how to get help and help in the process of creating loud sounds and...