Words in Translation I Transcreation | Marketing Translations

All Posts

Mar 26
2 min

The word exchange game!

Did you know that about 80% of the entries in any English dictionary are borrowed? Most of them, naturally, come from Latin, with over...

Feb 26
2 min

(Un)masking covid communication challenges

Phone, keys, wallet… mask. 2020 was the start of many things; for some, the first time they actually spoke to their neighbours, for...

Dec 15, 2020
2 min

2020: a worldwide wordy whirlwind

Only when we reach the end of a significant chunk of time can we truly reflect on the way language has changed and formed in such a short...

Jul 29, 2020
3 min

The language of sustainability – Does climate action speak louder than plastic words?

In honour of Plastic Free July, you may have noticed our social media turned a lovely shade of green (spiritually and semi-physically...

May 22, 2020
3 min

Quarantinis at the Coronaspeakeasy - How COVID-19 has shaped our lexicon

We don’t know about you, but before 2020, we had almost never used or heard the words ‘social distancing’ or ‘furlough’. Indeed, one of...

Mar 20, 2020
2 min

Tales of social interaction in times of social distancing

The very essence of the translation industry is to bring nations, cultures, social groups and human beings together. Each and every day,...

Jan 31, 2020
3 min

Sailing the seven (over)seas – How to navigate the global social media sphere

Translation has been an evolving industry since its inception, we’ve come a long way from The Rosetta Stone, by way of paper dictionaries...

Dec 20, 2019
2 min

Babel Stories – Deck the halls!

As Christmas is drawing closer in Babel, our translation elves, content with their resolved translation conundrums are winding down for...

Dec 11, 2019
2 min

Babel Stories – The Countdown to WITmas II

Only two more weeks until Christmas! Welcome back to these Babel Stories, dearest reader, we are sure you’re dying to know what happened...

Dec 4, 2019
2 min

Babel Stories - The Countdown to WITmas I

Only three weeks to go until Christmas – oh, the long wait! And even though it’s not quite Christmas yet, it already feels festive; not...

Oct 31, 2019
3 min

The WIT-tle Shop of Horrors

One misty Halloween at WIT HQ, we got to thinking… if languages were people, how would they dress up to go trick-or-treating? Firstly, we...

Sep 23, 2019
3 min

Give me a sign – How sign language differs between cultures

You may have noticed that we here at WIT take pride in our ear for languages. But there are indeed the odd few that are impossible to run...

Aug 23, 2019
3 min

The sociolinguistic impact of Brexit - Is there light at the end of the Channel Tunnel?

Yes, we know. Not another mention of the B-word. But this is a different (hopefully more uplifting) take, we promise. We’ve been watching...

Jul 8, 2019
2 min

Let’s be Franca – Translating into Global English

The English language is unavoidable. Yes, with approximately 800 million native and non-native speakers scattered worldwide it has,...

May 17, 2019
3 min

Behind the scenes: Translation FAQs

After recent networking events and a secondary school careers fair, I have come to the realisation that not everybody eats, sleeps and...

Apr 12, 2019
2 min

Translating with flying colours: Transcreation 101

If you’re a regular WIT follower, you’ll have noticed that we wax lyrical about transcreation a lot. But hey, it’s our MO, the real MVP....

Mar 15, 2019
3 min

Translation Behind the Scenes: Introducing the Brief

According to the Cambridge Dictionary, a creative brief is “a document that gives details of what should be considered when something is...

Feb 6, 2019
3 min

Now we’re talking: Should we have one universal language?

You’re at a restaurant abroad and it’s time to order. You fumble for your phone to translate some simple dietary requirements and still...

Jan 9, 2019
2 min

Google Transcreate? Why machine translations should be taken with a pinch of salt

“Dear friends of Transreation! This month's article covers topics on how to get help and help in the process of creating loud sounds and...

Dec 19, 2018
2 min

Festive Marketing - How the brands stole Christmas

Christmas is coming, the goose is getting fat. You’ve already eaten 27 Christmas dinners and ‘All I Want for Christmas’ is on repeat in...

{"items":["605e071992b3b3001541054b","60390a40fbd69800591ea5bb","5fca5bbdfc1bf600171939c6","5f21751ac33afb001700e9fd","5ec7aa39770bdb0017854544","5e74bd1f082ab900172fe084","5e340f9c2774a400175612a6","5dfcbc13baebdf0017ee535c","5df0d30c65294500174c9888","5de7970fb0a3de00171cbf31","5dbad77f9e4d9e00178dcf3c","5d88a091da7e490017982372","5d5ff4cec58cbc001587f492","5d2357cd33baad001644381a","5cdec92ee7bc0c0039f9ee5a","5cb09393b5e2fe00153e7f7d","5c8bbb8693402f001b62af8a","5c5abc6c914285001cee69b4","5c360384bd1ef2001c02feb0","5c1782cd3641c6001af36082"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"#CCCCCC"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}