Local marketing translations for global brands

The very essence of the translation industry is to bring nations, cultures, social groups and human beings together. Each and every day, our words and work s...

Translation has been an evolving industry since its inception, we’ve come a long way from The Rosetta Stone, by way of paper dictionaries and translation sof...

As Christmas is drawing closer in Babel, our translation elves, content with their resolved translation conundrums are winding down for the festivities and p...

Only two more weeks until Christmas! Welcome back to these Babel Stories, dearest reader, we are sure you’re dying to know what happened to our translation e...

Only three weeks to go until Christmas – oh, the long wait! And even though it’s not quite Christmas yet, it already feels festive; not only because Waitrose...

One misty Halloween at WIT HQ, we got to thinking… if languages were people, how would they dress up to go trick-or-treating? Firstly, we needed some subject...

You may have noticed that we here at WIT take pride in our ear for languages. But there are indeed the odd few that are impossible to run through your CAT to...

Yes, we know. Not another mention of the B-word. But this is a different (hopefully more uplifting) take, we promise. We’ve been watching events unfold, pond...

The English language is unavoidable. Yes, with approximately 800 million native and non-native speakers scattered worldwide it has, without tooting our own h...

After recent networking events and a secondary school careers fair, I have come to the realisation that not everybody eats, sleeps and dreams about the intri...

If you’re a regular WIT follower, you’ll have noticed that we wax lyrical about transcreation a lot. But hey, it’s our MO, the real MVP. We’re proud to be tr...

According to the Cambridge Dictionary, a creative brief is “a document that gives details of what should be considered when something is being designed or ad...

You’re at a restaurant abroad and it’s time to order. You fumble for your phone to translate some simple dietary requirements and still the waiter looks at y...

“Dear friends of Transreation! This month's article covers topics on how to get help and help in the process of creating loud sounds and influential local co...

Christmas is coming, the goose is getting fat. You’ve already eaten 27 Christmas dinners and ‘All I Want for Christmas’ is on repeat in your nightmares. Yes,...

Inspired this week by both the mishigas of Black Friday sales and a recent CIOL talk led by lexical royalty Susie Dent, some of us here in the WIT office had...

When you read a book, do the characters have different voices in your head? Does Hagrid sound the same as Professor Dumbledore? This is ‘tone of voice’ in ac...

Eliot probably didn’t expect that voice to be discussing how to obtain the best selfie angle or how to do a lit twerk against the wall for the Insta feed. An...

Amidst the glitz and glam of our favourite celebrities descending on Leicester Square this week for the BFI Film Festival, we thought we’d take the opportuni...

So, you thought the first successful ad campaigns dated back to post-war Coca Cola billboards? Maybe you thought real advertising started with “hip” Nike com...