STRENGTH IN NUMBERS
For this campaign, we joined forces with creative agency Rosbeef to translate the fun, quirky and well-crafted copy for Adobe Acrobat, Premiere Pro and Photoshop from English into French.
Adobe were looking for slick, punchy taglines that would work with a variety of sublines and CTAs across several campaigns. For such a creative task, two heads are always better than one, so we worked with two French copywriters. Each of them provided several transcreations to hit the right tone of voice. We started with the with the main tagline ‘Acrobat’s got it,’ before moving on to the others.
CREATIVITY IN THE CLOUD
We worked with the team on taglines for a handful of Creative Cloud apps, including Acrobat, Photoshop, and Premiere Pro. In the brief, it was crucial that we were highlighting the accessibility and versatility of each product. When the campaign launched on the Adobe website and social media, it was clear that CC is for everyone.