TRANSCREATING THE #MYTRAVELSONG CAMPAIGN FOR ACCOR
Publicis x Accor Hotels Group
#MyTravelSong global social media campaign
English, Spanish, Italian, Portuguese (Brazil), German
A GLOBAL CAMPAIGN
ON A LOCAL SCALE
Accor Hotels is a multinational French company with over 4,200 hotels spread across 95 countries. A world leader in hospitality, The Accor group has a strong desire to make every guest Feel Welcome.
Following their first live #EmojiSearchcampaign, Accor could see that the trend for tailored, localised global social media campaigns was growing. We then collaborated with Publicis Paris and Accor Hotels on #MyTravelSong.
We put together a talented, multilingual live music quiz team who, in one week, published over 2,800 tailored responses, suggested over 5,600 destinations, and gained over 693,000 likes, shares and comments – attracting 6,800 new followers to the AccorHotels social media accounts.
I’m very satisfied with your work and overall with WIT’s work, since a long time now.
Matthieu Etienne, Head of Social Media