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IN OUR ELEMENT
WITH LACIE

CLIENT

LaCie

PROJECT

UGC campaign that included webpages, mobile apps, social media, and email content

LANGUAGES

French & German

A well-organised desk on which a professional laptop and a LaCie hard drive can never miss.

ACCESSIBLE ANYWHERE

LaCie designs world–class external storage products for Apple®, Linux and PC users. The brand sets itself apart with sleek design and peerless technical performance.

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In My Element was a user-generated content (UGC) contest, geared to give CPros a stage and an opportunity to create an original piece of content. LaCie wanted the audience to submit short videos showing them in their favourite environment. This was to illustrate what it means for them to be “in their element,” wherever or whatever that might be, making the competition inclusive to the wider spectrum of videographers.


WIT worked on this campaign for the French and German markets, allowing people from various nationalities to participate in this breath-taking contest

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