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Translation and localisation of their website and SEO as well as implementing their CMS


12 languages, with a focus on French, German, and Russian

One of Brother's portable scanners coming out a brown leather bag on a desk.
Brother's electronic device on a well-organized desk.


WIT was already handling the translation, revision, QA and client review of over 1 million keywords and SEO for Brother, helping to improve Google ratings in 16 languages. So, it's no wonder the Manchester-based hardware and software company chose us as their trusted partner when it came to their dizzying 450-page Russian website localisation project!

When it came to Brother's Russian website, we started from scratch, splitting the process into phases of sample translation & review to find the desired tone of voice and terminology. This looped back into full translation roll-out, implementation in CRM software and client review in the user interface. We provided regular progress updates, liaising directly with the UK-based marketing team and the Russian website team before going live.

WIT's trusted team of specialised technical and marketing translators and revisers guaranteed consistency and quality throughout, handling this mammoth 71,000+ word project with ease.

We were very satisfied with you and especially appreciated the direct translations in Sitescore

Manuel Buchner, Senior Digital Marketing Manager

Brother logo.
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