Sailing the seven (over)seas – How to navigate the global social media sphere
Translation has been an evolving industry since its inception, we’ve come a long way from The Rosetta Stone, by way of paper dictionaries and translation software. Social media translation is but one of the latest frontiers and, as the tide changes, service providers must move with it or risk floundering on the shore. WIT donned its wet suit long ago, diving 20,000 leagues under the social media sea with our work on the Accor Hotels #emojisearch and #MyTravelSong campaigns. B