GEO-OPTIMISED CONTENT
Ranking well in one market is not a magic formula to rank well everywhere. Search habits, trusted sources, and the questions people are actually trying to answer can all vary from one country to another. And now that AI overviews and other tools are increasingly influencing how people find information, speaking the language is not enough. Now, it’s all about search language.
BUILD IT FOR THE MARKET
Our GEO-optimised content writing service takes care of the whole process from the ground up.
We research the local search landscape, identify the questions, sources, and references worth considering, and build tailored-to-you content around them, ticking off all the GEO requirements. We’ll handle everything from structure to citations (while incorporating any feedback, of course), so your finished piece is ready for AI-powered search while staying true to your brand.
BRING IT TO A NEW MARKET
With GEO-optimised content adaptation, we take your content that’s already been built for one market and make it work for another. Your GEO foundations are already in place, leaving us to focus on what needs to change: content, terminology, sources, and references. All while maintaining that initial intent of the original.
In a nutshell, we keep what works, adapt what doesn’t, and make sure the content feels right for its new market.
PRACTICALLY SPEAKING
No two GEO projects are quite the same. We adapt the process to your content, your market, and wherever you’re starting from.
Then the groundwork begins with plenty of research to understand how people actually search your topic in this market, followed by localisation to make your content feel native, and expert scrutiny at every stage.
01
Brief
We always start with your main goal. Share your content, master brand guidelines and references, and we’ll prepare a comprehensive brief. Estimating the time needed to cover the brief from top to tail, we’ll then send through a clear, itemised quote for your approval.
04
Revision
A second linguist with SEO and GEO expertise reviews the content with fresh eyes. This goes beyond proofreading: they challenge choices and refine the copy to make sure it feels natural, relevant, and aligned with local AI search intent and habits.
02
Local research
We identify the cultural touchpoints in your content that may need to change for the target market, so our lead linguist can research the local landscape and suggest the best way to adapt country-specific information for the new market.
05
Finalisation
The copy then goes back to the lead linguist, who reviews the reviser’s suggestions and decides which changes to incorporate. They prepare the final version, making sure everything works as a whole and stays true to the original brief.
03
Localisation
Once we’ve got your seal of approval on the local resources you’d like to use, we can either build the copy from your brief or adapt your existing content for the local market, incorporating the relevant GEO insights along the way.
06
WIT QA & Delivery
The whole thing then hits the desk of a WIT project manager for final check. We review the GEO recommendations, terminology, and formatting against the project’s original brief, and make sure we’ve got all our notes and changes laid out clearly. Then, it’s off to you for review and feedback.