INTERNATIONAL
LOCALISATION
AUDIT
Gone global but unsure of your reach? Start seeing your brand through local eyes. Tapping into a new market means adapting content and brand materials, but subtle cultural differences can make or break how your customers see your brand. Analyse your messaging, creative assets, and localisation approach to make sure your brand stays relevant everywhere.
GLOBAL BRAND, LOCAL PLAN
With new markets comes new challenges. Language, cultural nuances, and creative all influence how your brand is perceived by the locals. What feels right on the money in one market can end up dead in the water in another.
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Our localisation audits are easy-to-understand and actionable. We’ll take a 360° look at your marketing materials and find the pain points you might be missing. Refine your messaging, improve localisation quality, and build stronger connections.
AN IN-MARKET PERSPECTIVE
We bring together custom teams of specialists who not only understand the market, they live it: not just your consultants, but also your target market.
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Carefully matched to each project, our strategists, linguists, and creative experts assess your materials from multiple perspectives.
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We then build a holistic review of how your brand shows up in a local market, and give you practical recommendations so that you can stay one step ahead of the competition.
WHAT’S INCLUDED
Each audit is bespoke to your brand and market, but we often include the following assessments in our research
LINGUISTIC
Review of translation and localisation quality to ensure your messaging is coming through clearly, consistently, and aligned to the brand voice you’ve spent so long cultivating.
CULTURAL
Evaluation of how well your communication reflects local cultural expectations, focusing on nuances that may influence how the locals interpret and react to your brand.
CREATIVE
Assessment of visual and creative assets to understand how imagery, design, and storytelling resonate with your target audiences.
MARKET LANDSCAPE
A broader view of the competitive environment to help position your brand more effectively against other market players.
STRATEGIC
Analysis of performance indicators and available data to understand how your brand is currently performing against where you want to be.
RECOMMENDATIONS
Actionable next steps to refine your messaging, creative direction, and localisation approach to strengthen your brand’s international presence.
